This company has been founded with deep intentions. The modern world for all its inventions and innovations, has left behind some important pieces of the natural world. For many of us there are now shortcomings. We lack proper movement and nutrition in our days. We donโt get to socialize enough. Many of our habits have negative impacts on the environment. Technology has stripped away many vital essentials. In exchange we have access to literally a world wide database, computation speed puts an ability to find solutions quickly through testing, analysis, and the iterations at our fingertips. As a result we are at the best of times and somehow also at the worst. The journey and mission we at Augment are on is to soften those edges. Bring back what is lost, and give to those the advantages that modern science has to offer, and do so using circular economies that do not produce waste, or leave the environment worse than it was before this all came to be.
Trust and Authenticity are another pillar. The supplement industry is over-burdened with a reputation for false claims, products with unwanted fillers and low quality ingredients. We aim to offer a refuge for the many people who know they ought to be supplementing their diets but canโt afford to run a lab analysis on every supplier they choose to gamble on. And who can't make heads or tails of the piles of conflicting research that is streaming out day after day. We take offense from supplement companies that use experiments from in vitro and research on mice to claim efficacy. Trials on animals do not prove efficacy. Word of mouth, hype, and gut feeling are not enough. These are unacceptable practices and we will always choose the high road when deciding if a supplement belongs in our product lines or not. People deserve only high quality for their hard earned money. We will make sure they can feel comfortable knowing we have all our supplies tested, and take the highest precautions to ensure the quality is utmost throughout the supply chain.
